Breaking age stereotypes
Young people and older people are often negatively portrayed and stereotyped.
Commonly young people are shown as being ‘trouble makers’ or ‘lazy’. Stereotypical phrases used to describe older people such as ‘vulnerable’, ‘burden on society’ and ‘over the hill’ are so often used on birthday cards and in newspapers, films and television that they become normalised. We don’t really even notice them!
Both older and younger people are judged, not on what they do as individuals but on fixed and oversimplified stereotypes and unrealistic expectations.
These prejudices are used to justify discriminatory behaviour and unfair treatment towards people.
We need to think differently about age and treat people as individuals.
Let’s stop lumping people into fixed and rigid groups.
Let’s stop judging people on their age; it’s just a number!
Let’s stop age discrimination.
Let’s create a more equal, age friendly and fairer society!
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